Marketing Manager (Reactive Content, CRM & Product) at Lyst, London, United Kingdom - Ref 0FB37F

Mid-senior marketing manager driving reactive weekly content, CRM campaigns and product collaboration to deliver timely trend-led messaging across email, push and owned channels for a global fashion platform.

Key Responsibilities

• Own the weekly reactive marketing plan and coordinate execution with social, VM and editorial teams across all channels
• Define editorial angles and ownable conversation topics for Lyst to engage audiences consistently
• Execute detailed CRM campaigns working alongside the CRM executive, aligned to the reactive plan
• Partner with CRM product teams to optimise future campaign performance and roadmap priorities
• Report on email and push metrics including CTR, revenue, member acquisition and retention
• Collaborate with marketing, product and engineering teams to develop audience segments and new CRM channel strategies
• Maintain fluency with the on-site and in-app product roadmap through regular engagement with engineering teams

Qualifications

• Solid experience managing brand marketing plans including email and push channels
• Proven track record running app and web-focused CRM initiatives
• Ability to operate in a matrix organisation with stakeholders across product, marketing and creative functions
• Experience working directly with in-house web and app product teams
• Hands-on knowledge of data and CRM platforms such as Braze, Adjust and Snowflake
• Familiarity with UK and US fashion markets is advantageous

Benefits And Growth

• Hybrid working pattern with office attendance Tuesdays and Thursdays and remote flexibility on other days
• 29 days annual leave plus 8 statutory bank holidays
• Enhanced family leave package including paid time off for dependents and fertility support
• Annual clothing allowance starting at £250 and rising to £1,000 with service length
• Comprehensive private healthcare via Vitality from day one
• £1,000 annual training allowance for conferences, events, courses and resources
• Pension scheme with 5% employee and 3% employer contributions
• Annual free eye test and discount on glasses
• Cycle-to-work scheme and interest-free season ticket loan
• Regular company and team social events plus interest-based employee groups