CRM & Lifecycle Specialist at DC Thomson, Glasgow, United Kingdom

DC Thomson seeks a CRM Specialist to design, build and refine data-led customer journeys for subscription brands, focusing on onboarding, engagement and retention through email and push automation.

Key Responsibilities

• Design and optimise end-to-end customer lifecycle programmes covering onboarding, engagement, retention and win-back.
• Build behavioural journeys and trigger-based automations in CRM platforms.
• Run A/B tests, analyse performance metrics and iterate on journeys to improve commercial results.
• Leverage segmentation, personalisation and data insights to reduce churn and increase loyalty.

Qualifications

• Experience designing, building and optimising lifecycle journeys for subscriptions or similar products.
• Hands-on proficiency with CRM or automation platforms such as HubSpot, Braze or Iterable.
• Strong skills in behavioural triggers, segmentation, personalisation and A/B testing.
• Ability to analyse performance data and translate insights into incremental improvements.

Benefits And Growth

• Hybrid working arrangement with one office day per week in Dundee or Aberdeen.
• Competitive salary and attractive benefits package.