Marketing Executive at Castle Trust Bank, Basingstoke, United Kingdom

Mid-senior Marketing Executive supporting growth across savings, mortgage and finance lines through multi-channel campaigns, content creation and digital performance within a hybrid fintech bank environment.

Key Responsibilities

• Plan and deliver multi-channel campaigns and email marketing aligned to regulatory standards
• Act as SME for CRM/email platforms and analyse performance to drive improvements
• Create and manage engaging content across websites, email and social channels
• Maintain websites and LinkedIn presence while tracking performance via Google Analytics and similar tools
• Update marketing collateral, develop launch materials and ensure consistent brand messaging
• Monitor competitor activity, market trends and customer needs to support business growth
• Collaborate with internal teams and external agencies on marketing projects and events
• Produce visual assets and graphics using Canva and Adobe tools, managing agency overflow work

Qualifications

• Broad marketing experience across digital, content and campaign delivery
• Proven management of email campaigns using Salesforce Marketing Cloud, HubSpot or Mailchimp
• Experience in website management and performance tracking
• Strong copywriting skills across multiple audiences and channels
• Proficiency with Canva and Adobe Creative Suite
• Competent using Google Analytics and other marketing tools; able to leverage AI for content and optimisation
• GCSE Grade A–C or A Levels (or equivalent) in English and Maths
• Excellent communication, planning, prioritisation and commercial awareness

Benefits And Growth

• Competitive salary plus performance bonus
• Generous contributory pension
• Life assurance and 25 days holiday plus buy/sell option
• Private healthcare, dental/optical cashback and EAP wellbeing support
• Gym discounts and season ticket loans