Lifecycle Marketing Specialist at frank green, Dandenong South, Australia

The Lifecycle Marketing Specialist will manage the full customer lifecycle via CRM channels including Email and SMS, emphasizing retention, engagement, and value across global markets through strategic planning, campaign execution, automated journey optimization, and loyalty program support to enhance revenue and customer experience.

Key Responsibilities

• Own and execute lifecycle campaigns across Email and SMS, aligned to the broader marketing calendar
• Deliver campaigns across 5+ global regions, ensuring consistency and local relevance
• Build and optimise automated journeys (welcome, abandoned cart, post-purchase, win-back)
• Continuously improve performance through testing and iteration
• Develop and maintain customer segments using behavioural and RFM data
• Support broader marketing channels with audience insights and targeting
• Support the rollout of our global loyalty program
• Manage day-to-day operations including points, tiers, and rewards
• Identify opportunities to improve participation and engagement
• Analyse performance and provide clear, actionable insights to the wider team

Qualifications

• 2–4 years’ experience in Lifecycle, CRM, or Retention Marketing (DTC/Ecommerce preferred)
• Hands-on experience with platforms like Klaviyo, Yotpo, or similar
• Strong analytical capability with the ability to turn data into action
• Sharp copywriting skills and a strong eye for brand and design
• Highly organised, detail-oriented, and customer-obsessed
• Comfortable working across multiple markets and moving at pace

Education

Bachelor’s Degree

Benefits And Growth

• A culture of smart, engaged, values driven people, where everybody’s voice matters
• Staff discount on a range of frank green products
• Celebration birthday day off as paid leave
• Supportive leadership and structured onboarding
• Plenty of opportunities to grow
• Fun and inclusive staff events and celebrations