CRM Campaign Manager at Virgin, London, United Kingdom

Lead the planning, execution, and optimization of CRM campaigns across email, push, and in-app channels for Virgin Red and the Virgin Customer Engagement Platform to deliver timely, relevant, on-brand communications that boost member engagement, transactions, and loyalty.

Key Responsibilities

• Own the delivery of BAU and in-life CRM campaigns across email, push and in-app messaging.
• Translate campaign plans and briefs into clear CRM requirements and customer journeys.
• Define and track CRM campaign success metrics aligned to engagement and commercial objectives.
• Optimise end-to-end CRM journeys to improve engagement, conversion and customer value.
• Ensure all CRM activity is on-brand, compliant and aligned to contact strategy and governance.
• Lead the Virgin Customer Engagement Platform channel strategy and approach for group-consented communications, working closely with Virgin companies to drive brand consideration and customer value.
• Partner with Data Analytics to report on performance, generate insights and feed learnings back into future planning.

Qualifications

• Proven experience delivering CRM campaigns end-to-end across email, push and in-app channels.
• Hands-on experience using Braze to build, launch and optimise CRM campaigns and customer journeys.
• Strong project management skills, with the ability to manage multiple campaigns to deadline and quality standards.
• Confidence translating marketing briefs into structured customer journeys and clear requirements.
• A data-led mindset, comfortable working with performance metrics to optimise campaigns and journeys.
• Experience collaborating with creative, data and operational teams to deliver high-quality communications.
• A solid understanding of compliance, consent and contact strategy within CRM.

Benefits And Growth

• Salary: £55,000 - £62,000 plus bonus
• Unlimited leave
• “Screw it, let’s do it” pot
• Learning budget
• Top-notch health care
• Family support
• Generous pension with up to 10% employer contribution
• Life insurance
• EV scheme
• Flexible volunteering
• Investing in your future
• Flexible working hours