CVM/ Lifecycle Marketing Lead at Jobhire, Remote in Brazil

Lead customer value management and lifecycle marketing for the US market, building a measurable omnichannel CRM function that drives activation, retention, and add-on revenue across email, SMS, and web push.

Key Responsibilities

• Drive Reg→Purchase conversion through triggered sequences (post-quiz, paywall-abandonment, onboarding) across email, SMS, and web push.
• Build differentiated renewal flows by plan tier and pre-cancel intervention sequences using captured cancel reasons.
• Launch and scale a reactivation engine for cancelled subscribers, personalized by reason and tenure.
• Own add-on monetization paths for Resume Review and Resume Builder via targeted CRM campaigns.
• Lead migration to an omnichannel CRM platform, restore email deliverability, and establish SMS compliance and web push.
• Implement holdout measurement to report incremental revenue per flow.

Qualifications

• 3+ years operating CVM/lifecycle programs on the US market in B2C subscription businesses.
• 5+ years total experience in CRM/lifecycle/CVM with at least one end-to-end ownership role.
• Hands-on experience with enterprise omnichannel platforms (Maestra, Braze, Iterable, Customer.io, or Klaviyo).
• Proven experience launching SMS marketing in the US with TCPA and A2P 10DLC compliance.
• Hands-on experience launching and measuring web push lift.
• SQL proficiency to pull segments and validate data independently.
• Strong subscription-business orientation focused on LTV, retention curves, and cohort analysis.
• Track record of measurable incremental revenue from CRM validated through holdouts.
• English and Russian communication skills.

Benefits And Growth

• Clear mandate and full ownership of the CVM function.
• Direct collaboration with CMO, CEO, and Growth PM with no layers.
• $4000-7000/month + 38 days off.