CRM/ CVM / Lifecycle/Retention Marketing Lead at Jobhire, Remote, DE

Own the transformation of a basic broadcast email CRM into a measurable, omnichannel CVM function driving incremental revenue for a US-focused B2C subscription business.

Key Responsibilities

• Drive registration-to-purchase conversion via triggered sequences (post-quiz, paywall abandonment, onboarding) across email, SMS, and web push.
• Differentiate renewal and cancellation flows by plan tier and build pre-cancel intervention sequences.
• Launch a reactivation engine for churned users using email and SMS, personalized by cancel reason and tenure.
• Develop CRM-driven add-on monetization paths for premium products.
• Migrate the ESP to an enterprise omnichannel platform, establish SMS as a first-class channel, introduce web push, and maintain deliverability.
• Implement holdout-based measurement to report incremental revenue on every flow.

Qualifications

• 3+ years hands-on CVM/lifecycle experience on the US B2C subscription market (non-negotiable).
• 5+ years total in CRM/lifecycle/CVM with at least one end-to-end ownership role.
• Hands-on experience with an enterprise omnichannel platform (Maestra preferred; Braze, Iterable, Customer.io, Klaviyo acceptable).
• Proven track record launching and operating SMS in the US, including TCPA and A2P 10DLC compliance.
• Experience launching web push and measuring its incremental lift.
• SQL proficiency for segmentation and data validation.
• Subscription-business mindset focused on LTV, retention curves, cohorts, and incremental revenue via holdouts.

Benefits And Growth

• $4000–7000/month compensation.
• 38 days off per year.
• Direct collaboration with CMO, CEO, and Growth PM in a flat organization.
• Clear ownership and high-leverage impact on subscription economics.