Retention Marketing Lead w/ a Sense of Humor at Shinesty, Remote in United States

Drive retention marketing initiatives at Shinesty to boost customer lifetime value through innovative strategies blending data insights, cross-functional collaboration, and the brand’s humorous ethos.

Key Responsibilities

• Develop and implement retention, subscription, and lifecycle strategies throughout the customer journey
• Pinpoint key levers for retention and subscriber value across cohorts, archetypes, and product entry points, including offers, UX, packaging, and onboarding
• Coordinate with teams in merchandising, product, acquisition, creative, and CX on priorities and decisions
• Oversee retention channels like email, SMS, loyalty, direct mail, and subscriptions to enhance engagement and LTV
• Establish segmentation frameworks and automations for scalable value delivery
• Manage retention marketing calendars and optimize CRM channels for deliverability, creativity, frequency, and personalization
• Handle subscription processes from onboarding to churn reduction, including digital tools, dunning, and upselling
• Partner with merchandising and product teams to create compelling subscription offerings
• Collaborate with functions affecting LTV, such as ecommerce, acquisition, and creative
• Tailor strategies to customer archetypes and product shoppers via channel and journey analysis
• Introduce and champion new channels and tactics
• Supervise CRM and customer service leaders and their teams
• Foster customer relationships by guiding the service team toward exceptional support

Qualifications

• 5-10 years in lifecycle, CRM, or retention marketing with experience scaling digital brands
• Expertise in managing recurring subscriptions, including dunning, payment recovery, and journey optimization
• Strong analytical abilities with dashboarding, BI tool reporting, and ad-hoc analysis for quick insights
• Solid grasp of creative elements influencing business outcomes aligned with brand entertainment goals

Benefits And Growth

• Unlimited PTO for balancing work and personal time
• Medical, dental, and vision coverage to support health
• Generous employee discounts on Shinesty products