CRM Associate (Part-Time) at Skylight, Remote in United States

Skylight, a bootstrapped tech startup specializing in family-oriented consumer products, seeks a part-time CRM Associate to develop and execute lifecycle marketing initiatives across email, SMS, referrals, and in-app channels, fostering customer engagement and retention through strategic communication and cross-team collaboration.

Key Responsibilities

• Maintain a monthly CRM calendar aligned with seasonality, promotions, and product launches
• Build, deploy, and optimize email and SMS campaigns using marketing platforms
• Support automated lifecycle flows such as welcome series, cart abandonment, browse abandonment, and refer-a-friend programs
• Segment audiences using behavior, purchase history, and engagement data for personalized targeting
• Conduct A/B testing on subject lines, creative elements, timing, and messaging to enhance performance
• Monitor key performance indicators like open rates, click-through rates, conversion rates, and revenue attribution
• Collaborate with creative, brand, and product teams to synchronize campaign messaging with website experiences and launches
• Maintain CRM database integrity and ensure adherence to data privacy regulations
• Prepare weekly and monthly performance reports featuring actionable insights

Qualifications

• 1-3 years of experience in CRM, email, or digital marketing
• Strong analytical abilities with expertise in Excel or Google Sheets
• Knowledge of customer segmentation and lifecycle marketing approaches
• Detail-oriented mindset with excellent organizational and time-management capabilities
• Adaptability to a dynamic, results-oriented work environment
• Preferred: Familiarity with Klaviyo, Postscript, or Attentive platforms
• Preferred: Background in refer-a-friend program management

Benefits And Growth

• Hourly compensation ranging from $50 to $60
• Flexible part-time schedule of 20 hours per week