CRM Marketing Executive at Fly Victor, Fulham, United Kingdom

The CRM Marketing Executive at Victor will spearhead external digital initiatives to boost brand awareness and attract new clients while overseeing CRM systems to foster deeper prospect and customer connections, enhancing loyalty through data-driven strategies.

Key Responsibilities

• Maintain and manage Victor’s CRM software (Salesforce) as the primary repository for customer data, ensuring precision and uniformity.
• Collaborate with Sales, Operations, and Product teams to implement CRM improvements that support impactful campaigns.
• Uphold data integrity in Salesforce and Braze to maintain a reliable, organized database suitable for marketing efforts.
• Monitor industry trends and CRM advancements, including participation in key Salesforce events in London.
• Examine customer behaviors and CRM interactions to pinpoint valuable segments and personalize communications.
• Develop audience groups and cohorts, delivering tailored messages for precise marketing outreach.
• Coordinate campaigns with the Senior Brand Editor, Head of Partnership, and global Sales and Customer Service teams, ensuring seamless integration and commercial alignment.
• Incorporate feedback from Sales to adjust targeting, content, and campaign focuses.
• Utilize data insights, trends, and innovative ideas to suggest fresh campaigns and revenue opportunities.
• Apply AI tools to streamline cohort building and campaign operations.
• Track core metrics like deliverability, ROI, LTV, retention, and conversion; create dashboards in Salesforce and Braze, and conduct post-campaign analyses to establish reusable processes.
• Participate in weekly marketing and interdepartmental meetings to present database and PPC performance updates.
• Oversee paid advertising on platforms like Google Ads and LinkedIn, aligning with overall marketing goals.
• Enhance paid campaign results to boost bookings, expand market presence, elevate lead quality, and lower customer acquisition costs.
• Direct database and PPC efforts toward new customer gains, heightened engagement, and repeat bookings.
• Refine opt-in processes and communication preferences to deliver pertinent updates and sustain customer involvement.
• Observe engagement levels and attrition in the customer lifecycle, partnering across departments to refine the experience.

Qualifications

• Demonstrated history of creating innovative, brand-aligned content that yields quantifiable improvements.
• Practical knowledge of Braze or similar platforms, Salesforce, audience segmentation, email deliverability, and consent compliance.
• Expertise in A/B testing, conversion rate optimization, and iterative experimentation; adept at handling uncertainty and data-driven hypotheses.
• Track record of collaborating with Sales on marketing qualified leads, sales qualified leads, service level agreements, and pipeline evaluations.
• Strong proficiency in GA4 or business intelligence tools, attribution modeling, cohort analysis, and lifetime value calculations.
• Exceptional organizational abilities, initiative, and capacity to guide multifaceted projects.
• Superior writing proficiency, meticulousness, interpersonal effectiveness, and rapport with executives.
• Adaptability to dynamic, demanding settings with a proactive, results-oriented approach.
• Enthusiasm for AI applications in marketing, including instances of its use in research, content generation, data analysis, automation, or process enhancement.
• Desirable: Background in ultra-high-net-worth or luxury travel sectors; insight into US and UAE/GCC markets; familiarity with SEO.
• Required tools: Braze or equivalent ESP/CEP, Salesforce or similar CRM.
• Preferred tools: GA4, Meta/WhatsApp for Business, Mixpanel, SEO tools like SEMrush/Ahrefs, basic HTML/CSS for email adjustments, project management software such as Jira/Asana.

Benefits And Growth

• Victor+ program: Employee-led initiative providing resources for mental health, financial wellness, and work-life balance support.
• Comprehensive medical coverage through BUPA, plus income protection and life insurance.
• Monthly in-person and virtual social events to foster team connections; opportunities for charity challenges, community involvement, and wellness programs.