CRM Assistant at CV Library, Fleet, United Kingdom

The CRM Assistant role involves managing automated candidate-facing marketing campaigns via the Braze platform, focusing on strategy development, operational execution, and enhancing user experiences to grow and retain job-seeker audiences through cross-channel communications.

Key Responsibilities

• Independently manage daily operations and automations within the Braze platform
• Ensure timely delivery of client products and paid CRM services in line with service level agreements
• Boost engagement, conversions, and performance across email, push notifications, and multi-channel communications
• Implement ongoing campaign optimizations using a test-and-learn methodology to enhance retention, engagement, and user loyalty
• Generate performance reports by evaluating data against key performance indicators and forecasts to derive actionable insights
• Act as the primary expert on the job-seeker customer lifecycle, leveraging data for strategic decision-making
• Create campaign content and coordinate visual assets in collaboration with the design team via creative briefs
• Direct all aspects of campaign testing and performance monitoring
• Assist the Senior CRM Manager with major initiatives, including new channel integrations and user journey enhancements
• Partner with broader marketing teams to align CRM efforts with overarching promotional strategies
• Provide support to the B2B email team by sharing best practices and offering coverage during absences

Qualifications

• Prior experience in CRM positions
• Familiarity with CRM software tools
• Analytical capabilities for independently gathering and interpreting data
• Robust communication skills for engaging technical and non-technical colleagues
• Strong problem-solving proficiency
• Organized approach with minimal need for oversight