Customer Data Strategy Intern at Blue Nile, New York, United States

Blue Nile, a digital brand of Signet Jewelers, is looking for a Customer Data Strategy Intern to aid in advancing the Customer Data Platform (CDP) and support the CRM team in optimizing customer data activation for enhanced personalization and growth.

Key Responsibilities

• Perform 1st Party Data Assessment by examining current data collection, identifying gaps, and analyzing their impact on personalization, culminating in a presentation of findings.
• Conduct Competitive Benchmarking Analysis by researching how peers utilize CDPs for acquisition and retention, proposing strategic improvements, and presenting recommendations.
• Assist in integrating new marketing channels with the CDP.
• Facilitate connections between showrooms and CDP data to improve insights, personalization, and conversions.
• Contribute to the optimization of CDP-supported initiatives.

Qualifications

• Passion for data-driven marketing, customer analytics, predictive analytics, and marketing technology.
• Currently enrolled in or recently graduated from a program in Marketing, Analytics, Business, Information Systems, or related discipline.
• Quick learner of new tools, platforms, and technical concepts.
• Basic knowledge of CRM systems, CDPs, or digital marketing channels.
• Proficiency in Excel and PowerPoint.
• Strong analytical and problem-solving abilities with keen attention to detail.
• Excellent communication skills for conveying data insights to stakeholders.
• Self-starter with organizational skills and ease in team settings.
• SQL experience preferred but not essential.

Benefits And Growth

• Hourly compensation ranging from $17.00 to $19.50, based on experience and qualifications.
• Practical involvement with a CDP in a prominent digital retail setting.
• Exposure to customer data applications in marketing, personalization, and retail experiences.
• Collaboration with diverse teams across the organization.
• Skill enhancement in technical, analytical, and professional areas relevant to martech and data analytics careers.
• Understanding of practical data-driven challenges and industry standards.