Marketing Talent Strategist at Lap of Love, Remote in United States

Dynamic role focused on leading multi-channel recruitment campaigns to attract veterinarians and students for a veterinary hospice organization, emphasizing CRM management, content strategy, and event representation to build talent pipelines.

Key Responsibilities

• Lead development and execution of multi-channel campaigns via digital, social, events, and email to attract veterinarians and students
• Grow and maintain veterinarian and student database in CRM
• Identify opportunities to connect with prospects and nurture relationships across markets
• Build and refine veterinarian-focused content strategy and messaging for better engagement
• Create and execute nurture programs guiding candidates from awareness to application
• Represent company at conferences and events, staff booths, capture leads, and follow up in CRM
• Maintain branded career and recruitment pages, including copywriting and asset management
• Monitor CRM analytics and KPIs to provide optimization insights
• Support recruiting platforms for lead capture and CRM logging
• Assist with educational marketing campaigns for brand visibility and lead generation
• Leverage modern methods to enhance efficiency, scale outreach, and personalize engagement

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field
• Minimum 2 years of marketing and/or recruiting experience
• Hands-on CRM/ATS experience for managing targeted campaigns
• Proficiency in Adobe Creative Suite and Canva for creating marketing assets
• Strong writing and editing skills adhering to brand voice for emails, social, and events
• Excellent organizational, critical thinking, and multitasking skills
• Ability to own projects from planning to execution, such as email campaigns or webinars
• Demonstrated interest in emerging technology, including piloting AI tools
• Comfort with data analysis for metrics review and iteration
• Willingness to travel 10-15% for conferences and events

Benefits And Growth

• Health Insurance Plan (Medical) with 100% employer-paid HSA option
• Dental and Vision Plans
• Retirement Plan (Traditional 401k with 3% match and Roth 401k)
• Paid Time Off
• Bereavement Leave
• Paid Parental Leave
• Employer-funded Lifestyle Spending Account (LSA)
• Life Insurance (Basic, Voluntary, and AD&D)
• Short Term and Long Term Disability Insurance
• Training & Development
• Pet Discount Plan and Pet Insurance