The Retention Marketing Specialist I owns day-to-day production of email and SMS campaigns, ensuring timely execution, clean builds, and optimized customer journeys for DTC brands.
Key Responsibilities
- Manage end-to-end production of email campaigns and automated flows including project management, content planning, copy briefs, HTML builds, QA, and scheduling
- Build and deploy emails in Klaviyo or similar ESPs, write on-brand copy, create design briefs, and maintain the monthly content calendar
- Drive timelines with clients and ensure assets and approvals remain on track while working cross-functionally with design, strategy, and client teams
- Support the Retention Marketing Strategist through performance data analysis, reporting, and development of optimization recommendations
- Build automated workflows, segmentation logic, and maintain list hygiene using behavioral and transactional data
Qualifications
- 2 years of experience in retention marketing across email, SMS, CRM, or loyalty programs
- Hands-on experience with Email Service Platforms, strong Klaviyo preference
- Strong DTC e-commerce copywriting skills with ability to adapt tone across client brands
- Solid understanding of email analytics and translating insights into actionable strategy
- Clear distinction between marketing campaigns and automated flows, plus proficiency in segmented list building
- Experience working with Shopify or Shopify-based clients and tools like Yotpo, Loyalty Lion, JustUno, and Privy
- Proactive, organized, and collaborative approach with focus on the full customer journey in fast-paced environments
Benefits And Growth
- Contract position up to 40 hours weekly
- Fully remote