Director, Customer Marketing Expansion and Advocacy at Vasion, Remote in United States

Lead the strategic development and implementation of customer marketing initiatives at Vasion, a SaaS company focused on digital transformation, to enhance engagement, retention, and growth among a global customer base of over 13,000 clients.

Key Responsibilities

• Develop and oversee a comprehensive customer lifecycle strategy covering onboarding, adoption, expansion, cross-sell, and win-back efforts
• Manage community programs including digital forums, user groups, cohorts, and customer advisory boards
• Direct omnichannel engagement via email, events, social media, and direct channels using a test-and-learn methodology
• Build customer advocacy through case studies, videos, analyst relations, and co-branded partner activities
• Organize Vasion’s key customer events, such as the annual Customer Summit
• Implement NPS and customer insight initiatives to guide business-wide strategies
• Lead a dedicated team and manage budget to create enduring programs

Qualifications

• 12+ years in customer marketing, lifecycle strategy, or expansion roles with proven revenue impact
• Experience meeting expansion quotas, scaling programs, and linking marketing to business results
• Expertise in leveraging community for growth, balancing strategic vision with hands-on execution
• Proficiency with Marketo or equivalent, Workfront or similar, and Salesforce
• Adaptability to remote-first, high-growth settings with quick decision-making in ambiguity

Education

Bachelor’s Degree

Benefits And Growth

• Flexible work environment
• Vacation bonus
• Flexible paid time off
• Paid parental leave
• Competitive pay
• Full suite of traditional benefits
• Training and advancement opportunities
• 401k with company match and immediate vesting
• Financial wellness education
• Company-contributed HSA
• Onsite perks including gym, pickleball, snacks and drinks, arcade, and theater room