Director, Lifecycle Marketing at Blueprint, Remote in United States

Lead the complete customer lifecycle from initial engagement through purchase, retention, and loyalty for a science-based health and nutrition DTC brand, overseeing owned channels like email, SMS, and direct mail to drive revenue and build enduring customer relationships.

Key Responsibilities

• Oversee lead-to-customer conversion strategies, including welcome series, abandonment recovery, lead nurturing, and targeted direct mail for warm prospects.
• Manage retention performance metrics, such as revenue from owned channels, lifetime value, repeat purchase rates, and churn reduction for subscribers.
• Develop end-to-end lifecycle strategies encompassing pre-purchase nurturing, post-purchase engagement, replenishment, winback, VIP programs, and subscription management, including segmentation, timing, channel integration, and offer optimization.
• Direct the direct mail initiative by collaborating with vendors and operations teams on design, targeting, and performance evaluation for conversion and reactivation.
• Execute high-volume campaigns and automated flows with robust A/B testing protocols to enhance effectiveness.
• Guide team leadership by establishing priorities, resolving obstacles, and facilitating data-driven analysis.
• Implement advanced measurement techniques like incrementality tests, control groups, attribution modeling, and comprehensive reporting.
• Collaborate closely with growth and content teams to create a strategic roadmap and ensure superior customer communications.

Qualifications

• At least 7 years in lifecycle, retention, or CRM marketing, including 2+ years in team management.
• Proven success scaling revenue through owned channels at a DTC or e-commerce company with $50M+ annual revenue.
• Expertise in designing and refining lead-to-purchase programs, such as welcome sequences, nurture campaigns, cart recovery, and multi-channel approaches.
• Practical knowledge of direct mail for conversion and retention, covering vendor partnerships, audience selection, creative development, and analytics.
• Proficiency in Klaviyo for building flows independently while knowing when to delegate.
• Strong analytical skills for designing controlled experiments, interpreting cohort analyses, and challenging simplistic attribution methods; comfortable collaborating with data specialists.
• Bonus: Familiarity with subscription models, loyalty initiatives, or advanced audience segmentation.
• Systems-oriented mindset focused on customer journeys, cohort dynamics, and LTV; treats leads as depreciating assets; data-driven decision-making; meticulous documentation habits; commitment to exceptional email experiences.

Benefits And Growth

• Competitive salary range of $170,000 - $215,000
• Equity in the company
• Comprehensive benefits package