Lead the global CRM operating model, driving scalable, consistent delivery of CRM programmes across markets through strong governance, operational excellence and cross-functional coordination.
Key Responsibilities
- Lead the global CRM roadmap and operating model, ensuring effective planning, prioritisation and execution of CRM programmes.
- Own CRM delivery governance, service levels and accountability structures.
- Establish operational frameworks supporting campaign execution, automation and lifecycle management.
- Drive continuous improvement and operational excellence across CRM processes.
- Oversee end-to-end execution of CRM programmes across regions, clients and business units.
- Create a scalable global CRM operating model with consistent execution standards.
- Act as senior escalation point for CRM delivery, operational risk and programme governance.
- Serve as global Braze subject matter expert and partner with Product, Technology and Data teams on integrations and enhancements.
- Design and implement lifecycle journeys and automated programmes to increase engagement and retention.
- Monitor global CRM performance, develop dashboards and provide data-driven recommendations.
- Collaborate with Proposition, Product, Data, Technology and Regional teams on CRM initiatives.
- Support CRM team development and capability building.
Qualifications
- Extensive experience leading CRM operations, programme management and delivery in complex, fast-paced environments.
- Deep understanding of CRM platforms, including Braze, and frameworks for scalable delivery.
- Strong project and programme management expertise with experience establishing governance and managing cross-functional initiatives.
- Proficiency in methodologies such as Agile, Scrum, PRINCE2, PMP and MSP.
- Experience managing global teams and multi-market delivery.
- Proven track record in process optimisation and operational transformation.
- Strong analytical and commercial mindset with data-driven decision-making skills.
- Excellent leadership, communication and stakeholder-influencing abilities.
Education
Associate Degree
Benefits And Growth
- Competitive salary based on experience.
- Hybrid working model.
- Competitive paid time off package including a paid volunteer day.
- One-month paid sabbatical after every five years of service.
- Lucrative Ten Loyalty Rewards programme with bonus and gift.
- Remote working holiday possibilities.
- Employee discounts on travel and entertainment.
- Genuine career opportunities in a dynamic, international company.
- Inclusive, diverse and global team environment.