PetLab Co. seeks a Senior Digital Content Producer to lead video content creation for social platforms, starring in relatable, pet-focused ads to boost brand engagement and revenue in a fully remote U.S. role.
Key Responsibilities
- Create and star in high-impact UGC-style videos for paid and organic campaigns on Meta, TikTok, and YouTube.
- Incorporate personal pet experiences to produce authentic day-in-the-life and product demonstration content.
- Manage live-action shoots, serving as lead talent or coordinating with actors and customers.
- Edit videos using professional software and optimize content based on performance data in collaboration with creative and media teams.
- Develop innovative, engaging content with strong hooks to drive audience interaction and measurable results.
Qualifications
- Charismatic on-camera presence with natural script delivery.
- Preference for dog ownership to feature pets in videos showcasing product benefits.
- 3-5 years producing successful DTC social media content for platforms like Meta, TikTok, and YouTube.
- Expertise in managing live-action video shoots.
- Proficiency in post-production tools such as Adobe Premiere Pro, After Effects, or Final Cut Pro.
- Background in direct response marketing within e-commerce.
Benefits And Growth
- Competitive base salary plus bonus ranging from $50,000 to $80,000.
- Fully remote work in the USA, with preference for Texas location.
- Comprehensive benefits including health, dental, vision, disability, and life insurance.
- 401k retirement plan.
- 20 days of paid time off.