Technical Marketing Manager (AppSec, AI/ML, R&E) at Trail of Bits, Remote in United States

The Technical Marketing Manager will oversee daily marketing operations for Trail of Bits’ Application Security, AI/ML Security, and Research & Engineering divisions, partnering with engineering leaders and the go-to-market team to transform security research into compelling promotional materials like blog posts, social initiatives, event activities, case studies, and client collaborations.

Key Responsibilities

• Track engineering outputs such as tool releases, research papers, conference talks, and milestones to ensure comprehensive coverage via blogs, social threads, newsletter mentions, or suitable formats
• Address the existing backlog of unreleased tools and research by creating public write-ups
• Develop case studies, briefs, blog drafts, and marketing materials suitable for both technical and business audiences, including hands-on writing
• Collaborate with the Technical Editing team on content pipelines for reports and blogs, providing additional writing support as needed
• Manage the content calendar across practices to maintain steady publishing and prevent oversights
• Handle social media on platforms like X, LinkedIn, and Bluesky, ensuring consistent posting, community engagement, and audience expansion
• Oversee Trail of Bits’ participation in industry events and conferences, including pre-event promotion, on-site coordination, post-event follow-ups, and speaker preparation
• Design and execute multi-channel demand generation campaigns involving social, email, webinars, and conference activations to build sales pipeline
• Gather and organize customer proof points like testimonials, logos, and case studies to bolster sales credibility
• Support sales enablement with collateral, competitive intelligence, and prospect research
• Enhance analytics and reporting by establishing dashboards and cadences that link marketing efforts to pipeline and revenue impacts
• Manage marketing attribution to correlate campaign activities with sourced and influenced opportunities
• Conduct market intelligence via customer interactions, competitor analysis, and community involvement to refine service positioning
• Monitor developments in AppSec, AI/ML Security, and R&E to identify team opportunities

Qualifications

• Proven demand generation experience running campaigns that generate pipeline, preferably in security, blockchain, or developer tools sectors
• Strong writing skills for technical audiences, including blogs, case studies, and technical documentation without simplification
• Solid understanding of AppSec and AI/ML security landscapes, including key players and community hubs
• Active participation in relevant communities on X, LinkedIn, or Bluesky
• Direct ownership of social media channels, managing posting schedules, engagement, and growth
• Proficiency in data-driven decision-making with experience in reporting and dashboard creation
• Hands-on use of marketing automation platforms like HubSpot for workflows, list segmentation, and performance analysis
• Comfort with developer tools such as GitHub, markdown, and AI assistants like Claude Code
• Awareness of structuring content for human and AI-driven accessibility

Education

Bachelor’s Degree

Benefits And Growth

• Base salary range of $130,000–$160,000, adjusted for location, experience, and equity
• Performance-based bonuses
• Fully company-paid health, dental, vision, disability, and life insurance
• 401(k) plan with 5% base salary match
• 20 days of paid vacation with additional flexibility
• 4 months of paid parental leave
• $1,000 working-from-home stipend
• Annual $750 learning and development stipend
• Company-sponsored global team celebrations with travel and accommodation
• Philanthropic matching up to $2,000 annually
• $10,000 relocation assistance for moves to NYC