Lead end-to-end production of search-optimized long-form blog content for Modash, a B2B SaaS platform in influencer marketing. Focus on editorial strategy, managing freelancers and experts, and enhancing visuals, with increasing ownership of content priorities and optimization for traditional and AI-driven search.
Key Responsibilities
- Develop detailed briefs for freelance writers to ensure high-quality outputs and manage the editorial process from feedback to publication, including coordination of supporting assets.
- Identify needs for expert input on complex topics, source internal or external contributors, handle communications, and integrate their insights seamlessly into content.
- Determine visual requirements for blog posts, such as diagrams and assets, brief designers or coordinators, and maintain rigorous standards to complement the writing.
- Collaborate on topic selection and prioritization initially, evolving to independent strategic decisions on content creation, timing, and updates based on performance insights.
Qualifications
- Possess exceptional editorial judgment with high standards for B2B content quality and the ability to evaluate pieces quickly.
- Demonstrate strong writing skills to produce copy when required and provide authoritative briefs and edits.
- Excel at gathering information from stakeholders and experts to create authoritative content on unfamiliar topics.
- Understand AEO and AI search dynamics, with a viewpoint on adapting content strategies accordingly.
- Have experience in B2B SaaS marketing, including buyer psychology and effective content approaches.
- Manage full content operations, including freelancers, calendars, and workflows.
- Communicate effectively, delivering clear feedback and pitching ideas to diverse audiences.
- Interpret performance data analytically while balancing it with editorial intuition.
- Integrate AI tools into workflows for research, automation, and efficiency, remaining adaptable to new methods.
Benefits And Growth
- Enjoy flexible hours with required overlap during EU business time for collaboration, allowing personal scheduling as long as deliverables are met.
- Access unlimited paid vacation to support well-being and productivity.
- Work fully remote from anywhere in Europe with reliable internet, adhering to EU time zones.
- Receive support for professional development, including funding for courses, books, or conferences.
- Exercise significant autonomy and ownership in decision-making without bureaucratic hurdles.