Adoreal seeks a skilled SEO Content Marketing Manager to develop and optimize editorial content for aesthetic medicine clients, merging creative writing with SEO strategies to enhance patient attraction and conversions globally.
Key Responsibilities
- Refine AI-generated content for aesthetic practices across web, social, PPC, and traditional channels into engaging, conversion-oriented copy
- Conduct keyword research and competitive analysis for multiple clients to identify opportunities and optimize assets for local and national search
- Collaborate with design, paid media, and social teams to deliver tailored copywriting and SEO guidance
- Assist the SEO Team Lead in crafting client content strategies, spotting optimizations, and enforcing editorial standards
- Track content performance metrics and suggest data-driven enhancements to improve rankings, inquiries, and appointments
- Ensure consistent brand voice while adapting tone for various treatments, audiences, and platforms
- Create effective LLM prompts for marketing projects
- Develop and implement content calendars aligned with SEO objectives, product launches, and brand stories
- Produce, edit, and proofread blog posts, whitepapers, and landing pages following E-E-A-T principles
- Execute keyword research and on-page SEO including meta tags, internal linking, and headers
- Manage content production workflows to meet deadlines and quality benchmarks
- Analyze performance via Google Search Console and Google Analytics 4 to refine strategies and ROI
- Partner with technical SEO and development teams for proper content indexing and rendering
Qualifications
- Over 7 years in professional copywriting or editing, including 4+ years in SEO-focused content
- Demonstrated success in boosting organic rankings and traffic via content, preferably with multi-client experience
- Proficiency in keyword tools like SEMRush and AI content tools
- Portfolio showcasing diverse work in web copy, social media, PPC ads, and long-form content
- Solid grasp of technical SEO elements such as metadata, schema markup, internal linking, and local SEO
- Expertise in editing AI content for accuracy, tone, and brand fit
- Capacity to handle multiple client accounts and deadlines while upholding quality
- Self-directed with strong initiative and communication skills for team feedback
- Bachelor’s in Marketing, Communications, Journalism, or equivalent
- Bonus: Healthcare or aesthetics writing experience, medical compliance knowledge, CMS familiarity (WordPress, Webflow), analytics tools, agency background
Education
Bachelor’s Degree
Benefits And Growth
- Healthcare coverage for employees and families
- Paid time off and holidays
- Performance bonuses and equity opportunities
- Fully remote work with flexible schedules
- Supportive, inclusive team culture based on core values