SEO Manager at Lightburn, Milwaukee, United States

Lightburn, a Milwaukee-based digital agency specializing in B2B and manufacturing sectors, is seeking an SEO Manager to lead comprehensive search strategies for its client base, integrating content development, site architecture, and emerging search trends like AI integrations.

Key Responsibilities

• Conduct keyword research and search intent analysis to inform site structure, page creation, and content planning
• Develop perspectives on client presence in AI-powered search results beyond conventional rankings
• Create content briefs and optimization plans to guide team and client actions
• Perform on-page and technical SEO tasks on client websites
• Collaborate with developers to address technical SEO needs
• Design and implement experiments to validate strategies and improve outcomes
• Deliver transparent reports on search performance and industry shifts using advanced tools
• Contribute to evolving metrics for SEO effectiveness in a changing environment
• Provide actionable insights for clients and internal teams

Qualifications

• At least 4 years in SEO or digital marketing with primary SEO emphasis
• Preference for agency or professional services background
• Demonstrated expertise in crafting SEO strategies and content optimization plans
• Advanced skills in keyword research and intent analysis leading to practical advice
• Proficiency in creating content briefs and site architecture suggestions
• Solid knowledge of technical SEO elements including structure, crawlability, structured data, and page speed
• Ability to manage multiple client accounts across diverse industries
• Excellent written and oral communication abilities
• Intrinsic interest in search algorithm dynamics and future directions
• Perspective on AI and generative search, even if emerging
• Capacity to integrate high-level planning with practical implementation
• Entrepreneurial mindset and adaptability to growing independence
• Team-oriented approach with eagerness to disseminate knowledge

Education

Unspecified

Benefits And Growth

• Competitive salary aligned with experience
• Comprehensive benefits package including medical and dental insurance
• Generous paid vacation time
• Flexible work scheduling
• 401(k) retirement plan
• Additional perks and enjoyable workplace amenities