The Website UX/UI & Content Manager will oversee user experience, interface design, and content strategy for TP-Link’s key websites, driving quality improvements, redesign initiatives, and brand alignment to boost customer engagement and conversions.
Key Responsibilities
- Direct UX/UI standards for TP-Link, Tapo, and Kasa sites, including layouts, interactions, navigation, and cross-site uniformity.
- Develop wireframes, prototypes, and specifications to direct development teams on design and functionality.
- Manage comprehensive website redesigns, encompassing scope, information architecture, strategy, and implementation.
- Evaluate and approve external agency outputs to align with brand guidelines, usability, and goals.
- Maintain visual and content consistency through adherence to guidelines, voice standards, components, and structures.
- Handle updates to site content such as product details, promotions, landing pages, and support materials.
- Perform UX assessments, track user behaviors, and analyze data to pinpoint issues and enhancement opportunities.
- Track performance and engagement indicators to generate insights and recommendations for better user interaction, content impact, and conversion flows.
- Update and refine documentation on UX standards, component rules, content policies, and processes.
Qualifications
- Bachelor’s degree in UX/UI, HCI, digital media, information systems, or comparable experience.
- 4-7+ years in web UX/UI design or digital content oversight, with a portfolio demonstrating desktop/mobile projects, redesigns, landing pages, UX enhancements, and design systems.
- Expertise in managing large consumer websites across multiple brands.
- Direct involvement in major website redesigns or rebuilds.
- Proficiency in visual design elements like typography, layout, spacing, colors, and contemporary interactions.
- Knowledge of mobile-first responsive design for optimal experiences on various devices.
- Skill in analyzing web analytics (e.g., GA4, funnels, CTR, scroll depth) to guide UX and content strategies.
- Advanced Figma usage for wireframing, flows, and reviews.
- Collaboration with external agencies in UX, design, and development.
- Experience with CMS platforms like WordPress, Drupal, or Contentful.
- Strong writing and editing for digital customer content.
- Capability to handle complex multi-brand sites and diverse stakeholders.
- Excellent project management and communication skills.
- Preferred: Background in consumer electronics or tech; basic HTML/CSS knowledge; SEO or performance basics; design systems or multi-brand experience.
Education
Bachelor’s Degree
Benefits And Growth
- Salary range of $100K-$125K
- Complimentary snacks and beverages
- Fully covered medical, dental, and vision insurance (partial for dependents)
- 401k contributions
- Bi-annual performance reviews and annual salary adjustments
- Health and wellness perks, including complimentary gym access
- Quarterly team-building activities