Senior Content Marketing Manager at Perry Weather, Dallas, United States

Lead the formulation and execution of content strategies to establish Perry Weather as an authority in weather safety, boost online visibility, and deliver tangible business results through engaging multi-channel content.

Key Responsibilities

• Formulate and implement a comprehensive content strategy to position Perry Weather as the leading authority in weather safety within key industry sectors
• Enhance content reach and prominence on search engines and relevant platforms to boost organic traffic and visibility
• Promote content engagement that leads to qualified sales opportunities
• Create diverse, high-caliber content formats such as blog posts, research reports, and client success stories to demonstrate thought leadership
• Collaborate with the Director of Science to convert scientific research into captivating stories
• Align content with product marketing to support positioning and messaging consistency
• Partner with design and video teams to produce visually rich content assets
• Manage and refine organic search channels to generate targeted traffic and sales leads
• Integrate keyword tactics with thorough audience insights, prioritizing customer requirements over mere search metrics
• Develop in-depth knowledge of the market and buyer content consumption habits to optimize distribution channels
• Monitor and report on content metrics, emphasizing contributions to qualified pipeline development
• Experiment and refine content types, subjects, and dissemination approaches for ongoing improvement

Qualifications

• Over 5 years of experience in content marketing, with demonstrated achievements in B2B or technical sectors
• Proven ability to generate sales leads via organic search and content initiatives
• Established expertise in producing varied content types
• In-depth knowledge of SEO principles and content optimization techniques
• Exceptional narrative skills for converting complex technical ideas into engaging stories
• Proactive approach with full ownership from planning to completion
• Beneficial experience with HubSpot and WordPress platforms

Benefits And Growth

• Relaxed office setting in the dynamic Dallas Oak Lawn area, with full team presence on-site Monday through Friday to foster agility and a strong culture
• Robust benefits package including competitive health coverage, 401(k) with company match, and additional optional perks
• Vibrant team environment featuring monthly company meetings, enjoyable activities like Office Olympics, and social gatherings
• Opportunities for professional development amid the company’s swift expansion and abundant future prospects