Senior Content Marketing Manager (4014) at GBG, London, United Kingdom

Senior hybrid content leadership role responsible for shaping and executing GBG’s global content strategy while personally creating high-impact assets and leading a content team to deliver commercially aligned, brand-building storytelling in a B2B technology setting.

Key Responsibilities

• Own global content strategy and editorial roadmap aligned to brand, product and go-to-market goals.
• Lead, coach and develop the Content team, ensuring consistent high-quality output and editorial standards.
• Create and edit flagship thought leadership, campaign narratives, reports, blogs and executive messaging.
• Define and maintain content governance: tone of voice, style guides, accessibility, reuse and localisation standards.
• Manage end-to-end content operations including briefing, workflows, approvals, quality control and production timelines.
• Run the editorial calendar balancing always-on content with priority campaigns and launches.
• Lead content strategy for hero campaigns and tier-1 brand initiatives in partnership with Field, Performance, Product Marketing and Creative teams.
• Support content-led events by defining narratives, speaker briefs and supporting assets.
• Partner with Performance and Field Marketing to ensure content activation and amplification.
• Establish content KPIs, measure impact and optimise the programme with Marketing Operations.
• Manage external writers and agencies to meet strategic and quality standards.

Qualifications

• Proven senior content marketing experience in B2B technology, SaaS or data-led organisations.
• Strong track record owning content strategy alongside hands-on writing and editing.
• Exceptional writing, editing and storytelling skills for varied audiences and markets.
• Experience leading content teams and managing freelancers or agencies.
• Deep knowledge of content operations, governance, editorial workflows and quality control.
• Strong understanding of SEO, performance measurement and translating data into decisions.
• Cross-functional experience with Product Marketing, Demand/Performance Marketing, Field Marketing, Creative and Sales.
• Commercial mindset linking content to business priorities and brand impact.
• Highly organised with ability to manage multiple priorities in a fast-paced global environment.