Marketing Manager at SPT Labtech, Cambridge, United Kingdom

Seeking a dynamic Marketing Manager specializing in content and campaigns to spearhead multi-channel initiatives, from ideation to optimization, driving demand and aligning with business objectives in a B2B life sciences environment.

Key Responsibilities

• Develop and execute integrated multi-channel global campaigns across digital, social, events, and PR, including distribution strategies for targeted audience reach
• Design a comprehensive content ecosystem featuring whitepapers, technical resources, and sales tools to establish industry leadership
• Monitor and analyze campaign performance to deliver actionable insights, optimize strategies, and quantify impact on revenue
• Collaborate with sales and product teams to convert technical details into engaging commercial stories and influence cross-functional stakeholders
• Oversee campaign budgets, resources, and agency partnerships to ensure timely, high-quality delivery within financial constraints
• Conduct market research on trends and competitors to refine value propositions for key personas
• Mentor junior staff and manage external suppliers for effective project execution

Qualifications

• Demonstrated strategic vision combining high-level planning with hands-on content production
• Expertise in crafting compelling narratives from technical subjects for B2B audiences
• Proficiency in leveraging CRM and marketing automation tools like HubSpot for data-informed decisions and personalization
• Strong stakeholder engagement skills for presenting ideas and gaining buy-in across teams
• Proven agility in handling multiple projects in a dynamic, technical setting
• Prior B2B content marketing experience, preferably in life sciences, engineering, or manufacturing
• Familiarity with project management methodologies and third-party vendor coordination
• Communication proficiency at all organizational levels
• Knowledge of Adobe Creative Suite for content development

Benefits And Growth

• Competitive salary and comprehensive benefits package
• Private medical insurance coverage
• Generous pension scheme
• Annual discretionary bonus
• Supportive, inclusive work environment valuing diversity and employee well-being
• Opportunities to collaborate with a motivated team advancing scientific innovation