Senior Copywriter at frank green, Dandenong South, Australia

Senior Copywriter responsible for developing high-quality, insight-driven copy that aligns with brand voice and supports marketing objectives across digital, print, and social channels.

Key Responsibilities

• Develop on-brand, insight-driven copy for multi-channel campaigns including email, product descriptions, social media, banners, landing pages, packaging, and wholesale communications.
• Collaborate with creative, marketing, and cross-functional teams to brainstorm ideas and deliver cohesive campaign strategies.
• Research industry trends, consumer insights, sustainability topics, and current events to craft strategic messaging.
• Review post-campaign performance insights to refine messaging and improve results.
• Maintain brand consistency as guardian of tone of voice and ensure all copy meets brand guidelines.
• Edit, proofread, and validate claims for accuracy and factual support.
• Manage multiple projects simultaneously while delivering high-quality work on time.

Qualifications

• Strong understanding of copy within broader campaign and marketing objectives.
• Proven experience writing for digital, print, social media, email, packaging, and additional formats.
• Ability to research trends, consumer insights, and sustainability topics to inform writing.
• Deep understanding of brand tone of voice and consistency across communications.
• Natural storytelling skills with the ability to create engaging, action-driven content.
• Exceptional grammar, punctuation, and proofreading abilities with attention to detail.
• Strong interpersonal and communication skills for cross-functional collaboration.
• Experience with project management tools such as Asana, Trello, or Monday.com.

Benefits And Growth

• Dog friendly offices.
• Staff discount on frank green products.
• Personal learning and development budget.
• Opportunity to impact a global brand.
• Paid birthday leave.
• Autonomy and growth opportunities.
• Generous parental leave.
• Hybrid work environment.
• Fun and inclusive staff events.