Content Growth Lead at OnTheGoSystems, Remote in Spain

A hands-on Content Growth Lead responsible for owning the full content funnel, from acquisition to sustained business results, with a focus on driving measurable growth through content creation, experimentation, and data-driven optimization in a product IT company.

Key Responsibilities

• Plan and own the content funnel from traffic acquisition through conversion to sustained business impact
• Create, publish, measure, and optimize content across landing pages, product pages, articles, tutorials, comparison pages, and email campaigns
• Source and convert internal expertise from product, development, support, and customer-facing teams into differentiated content
• Apply SEO, GEO, analytics, AI-search visibility, customer research, and business metrics to guide decisions
• Identify bottlenecks, run experiments, and iterate on performance to improve outcomes
• Build repeatable systems for content production, optimization, measurement, and iteration
• Take full ownership of content-driven business results rather than focusing solely on output

Qualifications

• Experience in a product IT company with demonstrated measurable business impact from content initiatives
• Proven ownership of content performance, not just creation
• Hands-on expertise in SEO, GEO, analytics, experimentation, and content optimization
• Track record of influencing traffic, conversions, adoption, retention, or revenue through content
• Active use of advanced AI workflows with ability to design, operate, and explain them
• Comfort with building systems, testing ideas, and improving processes independently
• Technical capability across HTML semantics, structured data, GEO, AI-search visibility, and LLM optimization
• Strong focus on ownership, accountability, and driving business outcomes

Benefits And Growth

• Profitable, self-funded company operating since 2007
• WPML powers more than 1.5 million websites worldwide
• Direct influence on product growth, adoption, and positioning
• Real ownership and freedom to shape content operations
• Fully remote work with experienced product, engineering, and marketing teams
• Opportunity to define modern AI-assisted content operations in a product company