Content Marketing Manager at Driftrock Limited, Remote in United Kingdom

As Driftrock’s inaugural content and product marketing specialist, you will develop compelling narratives to enhance the company’s authority in automotive marketing, empower sales efforts, and cultivate a community of professionals in the field, while owning the function from inception.

Key Responsibilities

• Conduct research on customer and market insights, converting them into positioning, messaging, and content across the buyer journey.
• Develop clear go-to-market resources like sales decks, one-pagers, and narratives to help the sales team deliver a unified, distinctive message.
• Establish and manage a thought leadership initiative, using internal knowledge, data, and industry trends to create webinars, guides, articles, and social posts that boost brand credibility in automotive marketing.
• Collaborate with the data team to transform platform benchmarks and industry data into insightful content, positioning Driftrock as the leading source on lead generation, conversion, and performance in automotive marketing.
• Work with commercial and customer success teams to develop case studies in versatile formats for sales, events, and online use.
• Manage sales enablement materials such as competitive battlecards, objection-handling guides, and conversation aids to equip the sales team against competitors.
• Lead product marketing for new features and launches, including positioning, messaging, sales readiness, and promotional content.

Qualifications

• 3–6+ years in B2B SaaS product marketing, content marketing, or related roles.
• Strong writing skills across various formats, from social media posts to in-depth guides and sales documents.
• Ability to distill complex technical products into straightforward, engaging stories.
• Proficiency in using data and benchmarks for credible, insight-driven content.
• Self-motivated with strong prioritization, autonomy, and delivery without close supervision.
• Excellent design sense for creating on-brand graphics, presentations, and visuals, applying principles like hierarchy, spacing, and color theory.
• Skill in writing concise, persuasive copy that simplifies complex concepts and drives action for B2B automotive audiences.
• Expertise in crafting impactful presentations in Google Slides for sales and leadership storytelling.
• Proficiency in Webflow for designing and building responsive, conversion-focused web pages independently.
• Advanced skills in Figma for high-fidelity mockups, graphics, and team collaborations.
• Strategic use of AI tools to enhance content creation, quality, and scalability while maintaining originality.

Benefits And Growth

• Salary range of £45,000–£60,000 based on experience and skills.
• Fully remote work with occasional travel for meetings.
• Flexible working environment.
• 24 days holiday entitlement, increasing annually up to 28 days.
• Budget for conferences, courses, or personal development time.
• Enhanced maternity and paternity leave packages.
• Comprehensive health plan including medical, dental, vision, hearing, mental health, cancer coverage, and rewards.
• Company share options with favorable terms.
• Pension scheme contributions.
• Discounts and perks via CharlieHR.
• Life assurance and income protection.
• Electric car scheme and salary sacrifice options.
• Paid time off including local bank holidays, with efforts toward global benefit parity.