Pearl Talent - Digital Marketing Specialist I042 at Pearl, Remote in Mexico

Lead the creation and implementation of effective digital content strategies, emphasizing copywriting and performance marketing. Manage the full content process from concept to analysis, ensuring alignment with brand standards and goals. Collaborate across teams while working autonomously to boost engagement, conversions, and online presence in a dynamic setting.

Key Responsibilities

• Develop and execute content strategies aligned with brand voice and marketing objectives (40%)
• Write high-performing copy for social media, website pages, and PR initiatives
• Craft compelling hooks, headlines, and CTAs optimized per platform
• Plan and manage monthly content calendars across platforms (25%)
• Coordinate stakeholder reviews and approvals for timely publishing
• Monitor content performance metrics and audience engagement (15%)
• Analyze insights to refine messaging and improve campaign effectiveness
• Collaborate with marketing team members and stakeholders on campaigns (10%)
• Utilize AI tools to streamline content creation and workflows (10%)
• Build and implement automation processes for marketing efficiency

Qualifications

• 2+ years of experience in digital marketing, copywriting, or content creation
• Strong portfolio showcasing high-performing social media and website copy
• Exceptional written English skills with strong attention to tone and grammar
• Proven ability to write conversion-focused copy (headlines, hooks, CTAs)
• Ability to manage multiple projects and meet deadlines independently
• Strong organizational skills and attention to detail
• Comfortable working in a fast-paced, performance-driven environment
• Experience with social media scheduling tools and content calendars (preferred)
• Familiarity with SEO principles and website copy optimization (preferred)
• Experience working in startups or high-growth environments (preferred)
• Proficiency in Google Workspace, Slack, Notion or similar documentation tools
• Familiarity with n8n, Manus, Claude, social media scheduling tools, SEO tools (preferred)

Education

Bachelor’s Degree

Benefits And Growth

• Monthly performance bonus
• Fully remote work arrangement
• Annual team retreat
• Unlimited PTO
• Real-world experience in recruitment marketing and sourcing
• Supportive team that values growth and ideas