The Content Marketing Strategist will manage and execute marketing programs for premium battery, charger, and audio brands serving automotive, marine, and commercial sectors. This role involves hands-on work in digital channels, communications, and eCommerce to drive demand generation and ensure brand consistency across diverse verticals.
Key Responsibilities
- Assist in updating multiple brand websites, including product pages, landing pages, and content updates while ensuring SEO best practices.
- Coordinate website content updates with Product, Sales, and Engineering teams across all brands.
- Monitor website performance metrics such as traffic, engagement, and lead activity, and support reporting and optimization.
- Execute social media posting schedules across B2B and DTC platforms.
- Create and maintain a content calendar.
- Identify and manage influencer relationships.
- Develop and publish product, application, and company content aligned with each brand’s identity and guidelines.
- Support newsletters, product announcements, promotions, and customer communications.
- Maintain email lists, segment audiences, and ensure data hygiene.
- Support eCommerce initiatives, including product uploads, content updates, promotions, and merchandising coordination across multiple platforms.
- Assist with pricing updates, SKU organization, and product content accuracy in collaboration with Product and Operations.
- Help monitor eCommerce performance and customer behavior trends.
- Manage marketing calendars, timelines, and project tracking to ensure on-time execution.
- Coordinate with external vendors, agencies, and internal stakeholders as needed.
- Maintain marketing assets, templates, and documentation.
- Support trade shows, promotions, and special initiatives as assigned.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5-7 years of marketing, communications, or digital marketing experience.
- Hands-on experience with social media, email marketing, and website content management.
- Strong organizational skills with the ability to manage multiple brand projects simultaneously.
- Excellent written and verbal communication skills.
- High attention to detail and follow-through.
- Current professional portfolio required.
- Experience in B2B & B2C manufacturing, mobile electronics, automotive, marine, or technical markets.
- Familiarity with CMS platforms (WordPress, Shopify, or similar).
- Experience with marketing automation tools (HubSpot preferred).
- Basic understanding of SEO, analytics (GA4), and eCommerce fundamentals.
Education
Bachelor’s Degree
Benefits And Growth
- Competitive salary.
- Performance bonus eligibility.
- Generous PTO.
- Comprehensive benefits.
- 401k.
- Fully remote position with flexibility to work within Eastern Standard Time Zone hours.
- Opportunity to join a fast-growing organization and impact multiple industry-leading brands.