Support growing marketing efforts by developing and executing targeted content that clarifies product value, aids the sales process, and maintains engagement across digital channels in a B2B SaaS environment focused on public safety.
Key Responsibilities
- Create and own marketing content such as social posts, blog articles, emails, one-pagers, web pages, and sales collateral
- Translate technical product features and field use cases into clear, practical messaging
- Manage the content calendar to ensure steady, consistent delivery
- Perform SEO tasks including keyword research, on-page optimization, and content updates
- Leverage SEMrush, Google Analytics, and GSC to identify content gaps and prioritize opportunities
- Collaborate with leadership, sales, and subject-matter experts to gather ideas and refine content
- Tailor content strategy, channels, and messaging to specific agency segments and buying stages
- Build and publish content in HubSpot or similar platforms and create simple visuals with Canva
- Prepare event and trade-show collateral, including pre- and post-event follow-up
- Support campaign execution with timely assets and maintain consistent brand voice across all materials
Qualifications
- Approximately five years of marketing experience with a strong content focus in B2B SaaS
- Comfortable owning projects end-to-end and working with technical or operational subject matter
- Proven ability to produce clear, grounded, and engaging content without losing substance
- Experience marketing to a defined account universe rather than broad horizontal audiences
- Familiarity with SEO tools and analytics platforms to guide content decisions
- Ability to work independently in a remote, agile team environment
Benefits And Growth
- Anticipated salary range $80,000–$95,000 annually, adjusted for qualifications, experience, and location
- Comprehensive medical, dental, and vision insurance with generous employer contribution
- Life insurance (3x salary) and short- and long-term disability coverage
- Paid vacation, holidays, and 401(k)
- Remote work with flexible schedules and emphasis on family time
- Professional development and inclusive, collaborative culture