Develop and execute content strategy for a Saudi fintech group and its subsidiary, producing clear, credible materials that support brand positioning, sales, and product communications.
Key Responsibilities
- Build and manage the content plan for Sarmad and Thamar
- Write LinkedIn posts, website copy, articles, case studies, sales collateral, and thought leadership pieces
- Translate product, market, and leadership insights into accessible content
- Support product launches, announcements, PR, and campaign communications
- Collaborate with product marketing, design, sales, product teams, and leadership
- Ensure consistent tone of voice across both brands
Qualifications
- 5+ years of B2B content strategy experience in fintech, financial services, investment technology, or banking
- Proven ability to write for senior B2B audiences
- Skill in simplifying complex products into clear, credible messaging
- Strong editing and content planning capabilities
- Portfolio or writing samples required