Own creative strategy and execution across organic short-form and paid social for a quant finance brand, building systems that turn platform attention into customers through testing, iteration, and performance-driven creative.
Key Responsibilities
- Define and own creative strategy spanning organic TikTok, Instagram, and paid ads on Meta and TikTok, covering hooks, angles, formats, and test priorities.
- Write scripts and creative briefs for short-form video and ad assets.
- Ship 30-50 paid creative variations monthly alongside regular organic output, emphasizing rapid iteration.
- Partner with media buyers to analyze performance metrics and translate insights into subsequent creative cycles.
- Monitor platform trends, formats, and algorithm changes to inform ongoing creative decisions.
Qualifications
- Portfolio demonstrating variety across talking-head, voiceover/b-roll, testimonial, and meme-edit formats.
- Fluency in performance metrics including CTR, CPA, ROAS, hook rate, and hold rate; comfortable interpreting ad account data.
- Proven track record of personally delivering hundreds of ad variations.
- Strong writing skills for hooks, scripts, and captions that perform in the first three seconds.
- Understanding of full-funnel dynamics and willingness to examine landing pages, offers, and audience fit alongside creative.
Education
Bachelor’s Degree
Benefits And Growth
- $48k-78k compensation
- Fully remote with flexible, async-first culture
- High ownership over channel strategy and creative direction