FBS Marketing Consultant (Remote) at Capgemini, Remote in Mexico

Manage end-to-end creation of B2C acquisition content across websites, direct mail, email, and social media, continuously optimizing performance and customer experience using data-driven insights.

Key Responsibilities

• Create B2C content from conception through completion across multiple channels
• Liaise with stakeholders to synthesize product information and craft creative messaging
• Develop detailed briefs incorporating top-performing messaging, legal requirements, optimization insights, KPIs, target audience, deliverables, and budget
• Leverage analytics and performance data to refine marketing strategies and improve response rates
• Analyze internal, competitive, and market research data to inform go-to-market strategy
• Design and execute test-and-learn experiments to enhance response rates or reduce costs
• Manage the full creative asset library and make data-driven decisions on utilization and timing
• Review campaign results to optimize assets including social posts, display banners, video, search copy, landing pages, and email
• Lead projects with internal teams, external agencies, and vendors to deliver high-performing creative
• Run regular cross-functional meetings to align strategy, assign owners, set deadlines, and prioritize work
• Stay current on direct mail, digital marketing, and content best practices and integrate findings into initiatives
• Monitor competitor activity and incorporate insights into marketing efforts
• Develop unique, account-specific assets with tailored messaging for defined audiences

Qualifications

• Experience with Adobe Creative Suite, Microsoft 365, Optimizely, and video editing software
• Strong analytical skills using performance data to inform creative and strategic decisions

Benefits And Growth

• Competitive salary and performance-based bonuses
• Comprehensive benefits package including private health insurance
• Paid time off
• Flexible remote or office-based work arrangements
• Training and development opportunities in partnership with leading companies
• Dynamic, inclusive, multicultural work environment within a globally recognized organization