The Content Marketing Strategist will execute and manage daily marketing activities for a portfolio of premium batteries, chargers, and audio products targeting automotive, marine, and commercial sectors, emphasizing demand generation, brand alignment, and digital expansion through hands-on work in social media, websites, email campaigns, and eCommerce.
Key Responsibilities
- Update brand websites including product pages, landing pages, and content while applying SEO practices
- Coordinate website updates with Product, Sales, and Engineering teams
- Monitor and report on website metrics such as traffic, engagement, and leads
- Execute social media schedules across B2B and DTC platforms
- Create and maintain content calendars
- Develop and publish product, application, and company content per brand guidelines
- Support newsletters, announcements, promotions, and customer communications
- Manage email lists, audience segmentation, and data hygiene
- Support eCommerce tasks including product uploads, promotions, and merchandising
- Assist with pricing, SKU organization, and content accuracy
- Monitor eCommerce performance and customer trends
- Manage marketing calendars, timelines, and project tracking
- Coordinate with vendors, agencies, and internal teams
- Maintain marketing assets, templates, and documentation
- Assist with trade shows, promotions, and special initiatives
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 5-7 years of experience in marketing, communications, or digital marketing
- Hands-on expertise in social media, email marketing, and website management
- Strong organizational abilities for handling multiple brand projects
- Excellent written and verbal communication
- High attention to detail and reliability
- Professional portfolio required
- Preferred: Experience in B2B manufacturing, mobile electronics, automotive, marine, or technical markets
- Preferred: Familiarity with CMS platforms like WordPress or Shopify
- Preferred: Experience with marketing automation tools such as HubSpot
- Preferred: Basic knowledge of SEO, analytics (GA4), and eCommerce principles
Education
Bachelor’s Degree
Benefits And Growth
- Competitive salary
- Performance bonus eligibility
- Generous PTO
- Comprehensive benefits
- 401k plan
- Fully remote position with requirement to align with Eastern Standard Time Zone hours