Content Manager at Horizontal Talent, St. Louis Park, United States

Seeking a strategic, hands-on, AI-enabled content marketing leader to own global content strategy, elevate B2B storytelling, and develop high-performing content across social, email, web, thought leadership, events, and sales enablement while supporting brand awareness, demand generation, and revenue growth.

Key Responsibilities

• Own Horizontal’s global content strategy and integrated editorial calendar aligned to business priorities and measurable outcomes.
• Manage the end-to-end content workflow from planning through execution, measurement, and optimization.
• Write, edit, and develop high-quality B2B content across thought leadership, case studies, blogs, website content, PR, email, social, and sales enablement.
• Translate complex topics and SME input into clear, compelling stories that align with brand standards and audience needs.
• Own global social media strategy including planning, creating, scheduling, publishing, and reporting.
• Build and manage email campaigns, newsletters, nurture sequences, and automated workflows that support lead generation and audience engagement.
• Collaborate on website content updates and apply SEO fundamentals to content planning and structure.
• Leverage AI tools to improve content ideation, research, drafting, editing, and workflow efficiency.
• Manage multiple content priorities, timelines, and stakeholders in a fast-paced, cross-functional environment.
• Track, analyze, and report on content performance across channels and use insights to optimize strategy.
• Support event-related content and communications in partnership with the Events Specialist.

Qualifications

• 4-6 years of experience in content marketing, digital marketing, editorial strategy, or related B2B marketing role.
• Exceptional B2B writing, editing, storytelling, and editorial judgment backed by a strong portfolio.
• Strong working knowledge of social media, email marketing, SEO, website content, marketing automation, AI-enabled workflows, and performance reporting.
• Hands-on experience with Sprout Social and HubSpot or similar platforms.
• Strong project management, stakeholder management, and cross-functional collaboration skills.
• Experience in staffing, recruiting, workforce solutions, professional services, or technology is highly preferred.
• Ability to manage competing priorities and bring structure to ambiguous requests in a fast-paced environment.

Benefits And Growth

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Wellness Resources
• Salary range: $75,000 to $85,000 per year