Content Creator at Naked Wines, Sonoma, United States

This role is responsible for producing high-quality, story-driven video content that showcases winemakers and behind-the-scenes life at the Sonoma office to strengthen the brand’s presence on social media, with a primary focus on TikTok.

Key Responsibilities

• Produce short-form video content featuring winemakers through on-site filming, interviews, and b-roll in the Sonoma/Napa area
• Build and maintain relationships with winemakers to coordinate shoots and ensure smooth logistics
• Capture reactive, behind-the-scenes content as it occurs and independently shoot, direct, and edit material with minimal support
• Own and grow the Sonoma TikTok channel by creating authentic, platform-native content that highlights office life and brand stories
• Pitch new content ideas and develop material aligned with brand guidelines and direction from the Social Pod
• Coordinate winemaker whitelisting access to support integrated organic and paid campaigns across platforms

Qualifications

• Minimum 2 years of experience creating story-led brand content, in-house or as a contractor
• Proven ability to self-shoot and direct non-professional talent on camera
• Strong proficiency in short-form video editing tools such as CapCut or Premiere Pro
• Deep working knowledge of TikTok as both creator and consumer, with an understanding of what drives performance
• Experience shooting high-quality mobile-first content
• Must be at least 21 years of age for US-based positions
• Preferred: passion for or knowledge of wine, familiarity with winery operations, comfort using supplementary audio/lighting equipment, and basic knowledge of Meta Ads Manager or TikTok Business

Education

High School or equivalent

Benefits And Growth

• Annual salary range of $85k-$88k plus up to 10% bonus
• Health, dental, and vision insurance with 90% employee and 60% dependent coverage from day one
• 34 days of paid time off including PTO, company holidays, birthday, and volunteer day
• 4% employer retirement match from day one
• $50 monthly wine allowance
• Up to $500 annual contribution toward professional development or mental health resources