Content & SEO Manager at VisitorsCoverage Inc., Santa Clara, United States

Seeking a skilled Content & SEO Manager to lead content creation and optimization efforts at VisitorsCoverage, an innovative InsurTech firm in Silicon Valley, focusing on producing SEO-enhanced materials to fuel organic expansion and strengthen brand awareness in a vibrant setting.

Key Responsibilities

• Develop compelling content such as articles, blog entries, press releases, email updates, video outlines, case studies, and social media updates with strong SEO integration.
• Perform in-depth keyword analysis, review competitor materials, and apply SEO techniques to improve search engine visibility.
• Keep abreast of evolving SEO practices, AI-driven tools, algorithm updates, and content marketing approaches to maintain a cutting-edge strategy.
• Oversee distribution of press releases through partner platforms and external agencies.
• Design and update a structured quarterly content schedule.
• Review, refine, and upload content via the company’s CMS and WordPress platform.
• Ensure quality assurance for all outputs and take ownership of published materials.
• Deploy and verify live articles and blogs, resolving any issues promptly.
• Collaborate with the marketing group to generate fresh content concepts and align them with overarching business objectives for organic advancement.
• Conduct ongoing content reviews to verify accuracy, optimization, currency, and audience alignment.
• Detect and resolve issues like faulty links, display problems, and redundant content.
• Deliver monthly analytics reports utilizing tools like Google Analytics, SEMrush, and Ahrefs to evaluate performance, track rankings, and suggest improvements.
• Possibly supervise a content specialist.

Qualifications

• At least 3-5 years in content marketing and SEO, including familiarity with recent AI SEO applications.
• Proficiency in SEO and analytics platforms such as Google Analytics, SEMrush, and Ahrefs, with a focus on data-informed content evaluation.
• Outstanding abilities in writing, editing, and proofreading to produce captivating content tailored to audience needs.
• Solid hands-on experience with content management systems like WordPress.
• Familiarity with HTML and CSS is advantageous.
• Demonstrated capacity to handle diverse projects, set priorities, and adhere to timelines.
• Bachelor’s degree in English, Journalism, Communications, or related discipline.
• Background in global marketing is highly desirable.

Education

Bachelor’s Degree

Benefits And Growth

• Annual salary between $100,000 and $140,000, based on background and credentials.
• Full employer-sponsored coverage for individual medical, dental, and vision plans.
• Pet insurance benefits.
• Paid leave for new parents.
• 401(k) retirement savings option.
• Time off for charitable or volunteer activities.
• Ample paid vacation.
• Gym membership or wellness reimbursement.
• Supportive work-life balance policies.