Content Marketing Specialist at Serenity Mental Health Centers, Sandy Springs, United States

Join the Digital PR & Communications team as a Content Marketing Specialist, creating engaging brand narratives, press materials, and educational resources to drive media placements and AI search engine rankings. Manage essential content areas and support wider initiatives enhancing brand awareness, audience education, and interaction.

Key Responsibilities

• Develop and implement primary content strategies, encompassing blogs, articles, press releases, resource guides, thought leadership pieces, and campaign materials.
• Manage the planning, creation, and continuous refinement of FAQs, website content, LinkedIn posts, and professional biographies.
• Direct FAQ development efforts, including identifying questions, setting priorities, organizing formats, and iterative enhancements.
• Guide and produce content themes aligned with user insights, analytical metrics, and organizational objectives.
• Partner with Digital PR & Communications and marketing colleagues to maintain content precision, consistency, and performance optimization.

Qualifications

• At least 3 years in content creation, communications, public relations, or digital marketing.
• Portfolio of writing samples or published pieces mandatory.
• Background in producing materials for external readership.
• Proficiency with AI-driven tools such as SEMrush, ChatGPT, Gemini, and Claude.
• Passion for acquiring knowledge and advancing innovations in mental health services.

Education

Bachelor’s Degree

Benefits And Growth

• Practical involvement in healthcare marketing and communications.
• Guidance and development from seasoned experts.
• Comprehensive benefits including 90% employer coverage for medical, dental, and vision plans for employees and dependents.
• 401(k) retirement plan.
• 10 days of paid time off (increasing to 15 after the first year) plus 10 paid holidays.
• Employee referral incentive program.