Content Marketing Manager at CloudShare, Denver, United States

Lead content strategy and creation for a B2B SaaS company, developing high-quality materials that strengthen brand positioning, support sales efforts, and drive pipeline growth through data-informed optimization and SEO/GEO best practices.

Key Responsibilities

• Develop and execute content initiatives that support brand awareness, demand generation, customer engagement, and pipeline growth
• Create high-quality content across multiple channels including long-form content, blogs, case studies, website content, email campaigns, social media, sales enablement materials, presentations, webinars, and case studies
• Build and maintain the content calendar aligned with marketing campaigns, product launches, company initiatives, and thought leadership efforts
• Partner with Product, Sales, Customer Success, and leadership to translate technical concepts into clear, customer-focused messaging
• Manage relationships with external vendors for various marketing needs
• Ensure all content aligns with and elevates CloudShare’s brand voice, messaging, and positioning
• Optimize content using SEO and GEO best practices to improve visibility, engagement, and organic growth
• Monitor content performance metrics including organic traffic, engagement, conversion rates, search rankings, referral sources, and AI-driven visibility trends
• Provide recommendations for continuous improvement and content optimization
• Support the development of thought leadership content that positions CloudShare as an industry leader in virtual labs, cloud environments, and enterprise training solutions

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field preferred
• 4+ years of experience in content marketing, content management, communications, or a similar role
• Experience creating content for B2B SaaS or technology companies
• Excellent written and verbal English communication skills with strong attention to detail
• Strong storytelling and messaging skills with the ability to simplify technical concepts
• Understanding of SEO/GEO principles, content performance analytics, and digital marketing best practices
• Familiarity with CMS and marketing platforms such as HubSpot, WordPress, Webflow, or similar tools
• Highly organized with the ability to manage multiple projects and deadlines in a fast-paced environment
• Collaborative team player with strong communication skills and a proactive, positive attitude
• Experience working with analytics tools such as Google Analytics or similar platforms

Benefits And Growth

• Medical, Dental, Vision benefits
• 401K
• Flexible PTO
• 12 Paid Holidays
• Hybrid work (3 days in office) with modern downtown Denver location
• Free Parking
• Onsite Gym
• Compensation Range: $85,000–$95,000 annual base salary + 10% discretionary annual bonus