Content Strategist at LV Collective, Austin, United States

Content Strategist position at LV Collective focuses on crafting digital narratives to educate audiences, foster brand affinity, and boost revenue in a dynamic tech environment, emphasizing data-informed content production and AI integration for scalable impact.

Key Responsibilities

• Develop and oversee content and editorial calendars to draw in targeted visitors to company channels
• Produce original materials for educational hubs and sites, including articles, success stories, entry pages, newsletters, and beyond
• Draft text for promotional assets, online sections, recognition submissions, talks, and various online/print formats
• Review and refine promotional content for precision, voice, style, and adherence to AP guidelines
• Contribute to content planning, encompassing core topic initiatives and audience profiling
• Utilize AI-driven processes like prompt design, tailored language models, and specialized bots to enhance output efficiency and uniformity while upholding quality and branding
• Mentor junior contributors in structured content production methods
• Monitor AI advancements and search shifts, tailoring materials for conventional SEO and novel AI-generated search scenarios
• Perform keyword analysis and integrate findings into effective content outlines
• Adapt content approaches to boost search rankings and engagement amid evolving tech and rules
• Assess content initiative outcomes; apply analytics to suggest enhancements and guide upcoming plans
• Monitor indicators such as visits, exit rates, and lead conversions to identify effective elements
• Conduct experiments like A/B testing on titles, calls-to-action, and newsletter openers
• Enhance lead cultivation via emails, assets, entry pages, and digital avenues
• Support lead-generation tactics including scoring, user data buildup, and internal promotions
• Handle contact databases and create focused segments as required
• Aid in site modifications, particularly for articles, success narratives, and profiles
• Support additional tasks and initiatives as needed

Qualifications

• 2-3 years in content marketing, SEO, or similar domain
• Bachelor’s in Marketing, Communications, Journalism, or equivalent
• Portfolio showcasing published digital works
• Outstanding writing and editing proficiency with solid grammar and AP style knowledge
• Understanding of SEO principles and platforms like SEMrush, Ahrefs, Search Console
• Skill in WordPress operations; basic HTML knowledge preferred
• Experience with automation platforms such as HubSpot, Mailchimp
• Ease with AI applications like ChatGPT, Claude in content processes
• Ability to analyze metrics and apply insights strategically

Benefits And Growth

• Supportive, engaging, and adaptable workplace in a stylish Downtown Austin office
• Unlimited vacation days
• Pet-welcoming atmosphere
• Ample breakroom supplies including treats, beverages, and fizzy drinks
• Complimentary parking
• Robust health package covering medical, vision, and dental insurance
• 401k retirement plan
• Frequent team social events and meals
• Daily recreational activities like ping pong