Content Creator & UGC Analyst at Birdman, Zapopan, Mexico

Dynamic and creative professional to develop engaging multimedia content and analyze user-generated content to strengthen brand reach, trust, and community engagement for a plant-based nutrition company expanding into new markets.

Key Responsibilities

• Develop, produce, and manage engaging multimedia content across social media platforms, including video, graphics, and written content.
• Monitor, collect, and analyze user-generated content across digital platforms to identify trends, sentiment, and opportunities for brand engagement.
• Collaborate with social media and marketing teams to integrate UGC into campaigns, boosting authenticity and customer trust.
• Create reports and dashboards summarizing UGC performance metrics, providing actionable insights to inform content strategy.
• Stay up-to-date with evolving content trends, platform algorithms, and best practices for user engagement.
• Assist in optimizing content for SEO and SEM to enhance visibility and reach.
• Engage directly with online communities to foster positive brand interactions and encourage user participation.

Qualifications

• Bachelor’s degree in Marketing, Communications, Media Studies, or a related field.
• 1-3 years of experience in content creation, social media management, or UGC analysis.
• Proficiency with content creation tools such as Adobe Creative Suite (Photoshop, Premiere Pro), Canva, or similar.
• Experience analyzing user-generated content using social media analytics tools and platforms.
• Strong understanding of social media platforms, especially TikTok, Instagram, Facebook, and YouTube.
• Excellent written and verbal communication skills in English and Spanish.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Creative mindset with the ability to produce engaging and authentic content.
• Experience with SEO/SEM principles and tools.
• Knowledge of digital marketing metrics and analytics tools like Google Analytics, Sprout Social, or Hootsuite.
• Passion for health, wellness, nutrition, or sustainability sectors.
• Ability to work collaboratively with cross-functional teams.

Education

Bachelor’s Degree

Benefits And Growth

• Direct impact on the company’s growth in the US market.
• Freedom to experiment with budgets and creative ideas.
• Fast-paced, high-growth environment where results matter more than bureaucracy.