Digital Marketing Specialist at Product Heroes, Palermo, Italy

Product Heroes seeks a Digital Marketing Specialist to manage and expand digital content across social media, newsletters, and the website, driving engagement for their Italian product management ecosystem.

Key Responsibilities

• Contribute to communication strategy on channels, defining content topics, style, placement, and tone.
• Manage editorial calendar for LinkedIn, Instagram, and newsletter, ensuring consistent brand voice.
• Produce content including articles, case studies, social posts, newsletters, and video editing.
• Handle website and landing page content: updates, testing, and on-page SEO.
• Analyze performance data via monthly reports and propose actionable decisions.
• Support promotion of Product Heroes Conference and Edgemony training events.

Qualifications

• 2+ years experience in digital marketing, content, or growth.
• Proficiency in organic (and preferably paid) LinkedIn.
• Familiarity with email marketing tools like Mailchimp, Brevo, or ActiveCampaign.
• Strong writing skills in Italian and English, clear and engaging style.
• Ability to interpret data and make decisions based on it.
• Proactive approach to identifying and implementing improvements.
• Desirable: Video editing and graphic tool skills; AI and non-AI content production tools; Tech, startup, or digital product experience; Online community or event management; Meta Ads or Google Ads exposure.

Benefits And Growth

• Permanent contract under CCNL Commercio.
• Salary: 24,000€ – 30,000€ gross annually, based on experience.
• Meal vouchers.
• Hybrid work mode with Palermo office.
• Autonomous team with direct founder access.
• Free access to all Product Heroes and Edgemony training programs.