We’re seeking a Digital Marketing Executive to spearhead video content and podcast strategy across YouTube, podcast platforms, and additional social channels, with a focus on driving brand awareness and positioning for the Soar Group leadership team.
Key Responsibilities
- Lead end-to-end video content and podcasting strategy across YouTube and relevant podcast networks, including development, scripting, distribution, and channel coordination.
- Generate content ideas and scripts driven by market insights, research and performance data.
- Collaborate with video editors and graphic designers to create compelling entries and attention-grabbing thumbnails.
- Conduct A/B testing on thumbnails and refine strategies to maximise engagement.
- Schedule, post and manage content across YouTube and podcast platforms while partnering with other stakeholders for broader distribution.
- Analyse performance metrics, derive insights, and implement data-driven improvements to content performance.
- Stay current with eCommerce and marketing best practices through ongoing training and research.
Qualifications
- 1-2 years of experience in content marketing, podcasting and content distribution.
- Proven track record managing content schedules, developing concepts and scripting videos.
- Strong understanding of platform optimisation for LinkedIn, Twitter and YouTube.
- Excellent written and verbal communication skills with the ability to adapt writing style across different video formats.
- High attention to detail, creativity and ability to coordinate with cross-channel stakeholders.
- Knowledge of additional distribution channels for video content strategy.
- Ability to work both independently and within a team environment.
- Genuine passion for marketing, eCommerce, podcasting and video content.
- Ownership mentality, proactive problem-solving and resilience in a fast-paced environment.
Benefits And Growth
- 28 days paid holiday plus birthday, Christmas Eve and New Year’s Eve leave.
- Long-service holiday scheme providing an extra day of leave per year after 2 years.
- Flexible and hybrid working with option for two office days.
- Regular team socials.
- Private health and life insurance.
- Company pension scheme.
- Opportunity to work abroad for one month per year.