Marketing & Campaigns Manager at White Rose Education, Halifax, United Kingdom

The Marketing & Campaigns Manager will spearhead the planning and implementation of marketing and communications initiatives, ensuring alignment with organizational goals to empower educators and enhance student outcomes in a dynamic education-focused company.

Key Responsibilities

• Develop, manage, and execute the annual marketing campaign plan, coordinating across digital, email, social, PR, and events channels while monitoring performance and maintaining consistent, teacher-focused messaging.
• Handle marketing requests from the organization, balancing priorities effectively.
• Lead the planning, delivery, and evaluation of key events, including conferences and exhibitions, to boost school engagement.
• Oversee PR activities, external and internal communications, building media relationships and drafting materials to elevate brand awareness.
• Support website content planning, updates, and optimization using analytics for continuous improvement.
• Serve as primary contact for marketing and PR agencies, managing briefs, budgets, timelines, and performance evaluations.

Qualifications

• Proven experience in marketing and campaign management, including multi-channel campaigns from planning to evaluation.
• Strong organizational skills for handling multiple projects simultaneously.
• Excellent written and verbal communication skills, adaptable to various audiences.
• Experience in event management and coordinating cross-functional teams.
• Proficiency in managing external agencies.
• Familiarity with website content management systems and digital analytics tools.
• Ability to work independently with minimal supervision, adaptability, reliability, and flexibility.
• Desirable: Degree in marketing or related field, PR/media relationship management, knowledge of CRM and marketing automation platforms like HubSpot, passion for creative and strategic marketing.

Benefits And Growth

• Meaningful position in a mission-driven organization impacting teachers and learners.
• Collaborative, supportive team environment.
• Hybrid and flexible working arrangements.
• Generous holiday allowance and comprehensive benefits package.
• Professional growth opportunities in a rapidly expanding, values-oriented company.