Rédacteur web B2B / Content Maker - CDI at Invox, Lyon, France

Content creator focused on B2B web writing for a leading demand generation agency, handling content production, SEO enhancement, and collaborative strategy to drive business opportunities for clients in industrial, tech, and service sectors.

Key Responsibilities

• Ensure high-quality writing for diverse content types including blog articles, ebooks, case studies, and infographics, adapting tone and style to client briefs, audiences, and goals.
• Rewrite and refine existing texts to boost their effectiveness.
• Develop compelling copy for high-impact materials like newsletters, landing pages, emails, and website pages aligned with client strategies.
• Proofread, edit, and polish content for flawless grammar, spelling, syntax, and readability.
• Review designed content outputs, adjusting for clarity, consistency, structure, and user experience to optimize performance.
• Maintain and refine editorial guidelines on tone, vocabulary, structure, and typography for production consistency.
• Optimize content for SEO through keyword integration, header structures, internal linking, and on-page improvements.
• Utilize advanced SEO tools such as Semrush and Semji to enhance content optimization.
• Manage content integration into CMS platforms like WordPress, HubSpot, Drupal, ActiveCampaign, and MailChimp, following SEO and UX best practices.
• Leverage AI tools like Gemini and Claude as operational aids for tasks such as rephrasing, research, and efficiency gains, while retaining full control.
• Understand target audiences including prospects, clients, partners, and candidates to tailor messaging.
• Collaborate closely with internal experts to create cohesive, engaging, and effective content.
• Contribute to developing editorial lines and writing guidelines with content managers.
• Propose innovative formats, messages, or topics based on marketing objectives.
• Assist in building content kits, preparing sales presentations, and structuring cross-project editorial initiatives.
• Engage occasionally with clients for training, feedback, validation, or editorial discussions.
• Support team skill development through sharing best practices and internal training.

Qualifications

• Exceptional writing precision with impeccable orthography and typography skills.
• Curiosity and intellectual agility to adapt quickly across topics and tones.
• Meticulous attention to detail in all aspects of content.
• Strong organizational skills, deadline adherence, and ability to work efficiently.
• Solid understanding of web content creation and SEO techniques.
• Familiarity with Adobe suite for occasional hands-on writing tasks.
• Fluent English proficiency.
• Excellent interpersonal skills, team spirit, approachability, humor, common sense, and optimism.
• Preferred: Experience creating or managing blogs, producing professional B2B content, or working in journalism.
• Minimum 2 years of experience in B2B content writing with a strong interest in the sector.

Benefits And Growth

• Spacious and bright office in Lyon with a friendly team atmosphere.
• Profit-sharing plan for all team members.
• Up to 5 remote work days per month.
• Full coverage of transportation card.
• 60% coverage of health insurance and 100% of provident insurance.
• Partnership with a gym.
• Dedicated sessions for knowledge sharing and external expert trainings to foster professional growth.
• 100% Apple/MacBook equipment.