Copywriter (English) at Exoticca, Barcelona, Spain

Exoticca, an innovative online travel agency, seeks an experienced English-speaking Copywriter to develop compelling content that captivates audiences and promotes exceptional travel itineraries across multiple marketing channels.

Key Responsibilities

• Apply technical and creative copywriting to create diverse assets such as newsletters, landing pages, website content, flyers, and social media posts.
• Modify content for B2B and B2C applications, recognizing differences in persuasive communication for various audiences.
• Demonstrate expertise in conversion strategies and integrate them into suitable channel formats.
• Monitor performance metrics of content assets and collaborate with channel managers to enhance optimization.
• Grasp full-funnel marketing from awareness to conversion, crafting persuasive copy to meet specific goals.
• Assume responsibility for designated channels, directing creative and strategic communication efforts while reporting to the Team Lead.
• Design engaging, user-centric travel itineraries that spark traveler interest.
• Produce distinctive content aligned with brand guidelines and style standards.
• Utilize AI tools effectively to maintain content originality.

Qualifications

• At least 3 years in a comparable copywriting position.
• Native or fluent English proficiency, with advanced Spanish as an advantage.
• Strong knowledge of conversion-focused copywriting, ideally with Copyhackers training.
• Familiarity with best practices for copy across CRM, web, performance marketing, blog, and organic social media.
• Demonstrated success in writing for B2B and B2C audiences.
• Excellent writing, proofreading, and editing abilities.
• Exceptional attention to detail.
• Innovative mindset with a passion for travel.
• Proactive, self-motivated approach and accountability in managing assigned channels.
• Capacity to handle multiple tasks and deadlines while upholding quality.
• Bonus: Experience in developing and executing multi-channel marketing campaigns.
• Bonus: Skills in translation and transcreation.

Benefits And Growth

• Competitive salary aligned with responsibilities and expertise.
• Flexible benefits including meal, transport, and private health insurance via Cobee.
• Indefinite contract from day one.
• Discounted travel packages.
• Referral incentives for recruiting skilled colleagues.
• Unlimited coffee, group meals, English classes, and twice-yearly company events.
• Membership in a vibrant, multicultural team within a fast-expanding organization.