Content Marketing Manager at Craver, Vancouver, Canada - 24 Mar

Craver, a Canadian tech startup, is seeking a Content Marketing Manager to develop and execute content strategies that promote innovative digital ordering and loyalty solutions to independent coffee shops and quick-service restaurants across the US, Canada, and Australia.

Key Responsibilities

• Develop Craver’s content strategy and oversee its implementation, collaborating with the Director of Marketing on annual plans, quarterly projects, and daily tasks.
• Lead and mentor the Content Marketing Specialist to support their professional development.
• Manage relationships with external contractors including SEO agencies, writers, and videographers.
• Oversee all content channels such as the website, blog, email, SMS, video, and social media, while exploring new channels as appropriate.
• Collaborate with industry and media partners to produce co-created content like guest blogs and podcasts.
• Transform merchant data into engaging stories by partnering with the data scientist to derive and present insights.
• Produce thought-leadership materials, including proprietary reports and founder-driven content, to position Craver as an industry expert.
• Support the sales team with targeted content such as data-backed claims, success stories, and ROI tools to engage prospects.
• Monitor industry trends and customer feedback through media and interviews to inform content creation.
• Track key metrics beyond views, focusing on customer journey progression from awareness to conversion.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or equivalent relevant experience.
• At least 3 years in a Content Marketing role, preferably in B2B SaaS.
• Strong command of English, including humor, tone, and subtleties, with storytelling skills to simplify complex concepts.
• Proficiency in data analysis to identify trends and guide content decisions.
• Experience managing agencies, contractors, direct reports, or partners.
• Knowledge of SEO and GEO principles integrated naturally into content.
• Hands-on experience with video production, from short reels to testimonials.
• Understanding of email marketing for newsletters, lead nurturing, and announcements.
• Results-oriented approach emphasizing measurable impact.
• Familiarity with AI and automation tools to optimize processes and scale experiments.

Benefits And Growth

• Opportunity for career advancement in a rapidly expanding startup.
• Hybrid work model with two days per week in the dog-friendly downtown Vancouver office.
• Autonomy balanced with mentorship from experienced Vancouver founders and operators.
• Competitive salary of $70,000-$90,000 annually based on experience.
• Up to 4 weeks of paid vacation plus birthday off.
• Stock options to align with company growth.
• Comprehensive benefits including prescription coverage, dental, massage, and more.
• Subsidized lunches during office days.