Content Marketing Specialist at BlueRock, Melbourne, Australia

The Content Marketing Specialist will ideate, produce, and distribute engaging content across various digital platforms to align with BlueRock’s brand strategy, foster community engagement, enhance market visibility, and support lead generation initiatives.

Key Responsibilities

• Create captivating content for diverse channels including EDMs, website, social media, paid media, and video case studies.
• Formulate social media strategies and develop posts for LinkedIn, Instagram, and TikTok.
• Manage and enhance HubSpot for campaign setup, lead nurturing, audience segmentation, dashboards, and performance reporting.
• Implement marketing automation to maintain lead engagement and relationship building.
• Handle website content management system tasks such as publishing, SEO and AI optimization, and landing page creation.
• Direct social media efforts, emphasizing LinkedIn for professional outreach and TikTok for innovative, educational content.
• Produce on-camera short-form videos to inform, entertain, and establish audience trust.

Qualifications

• Analytical mindset with a strong focus on performance metrics.
• Creative talent for content creation and narrative development.
• Excellent written and verbal communication abilities.
• 1-3 years of digital marketing experience.
• Background in agency environments or dynamic organizations with diverse stakeholders preferred.
• Confident, relationship-oriented approach to collaborating across all business levels.
• Passion for topics in business, finance, or investing.

Benefits And Growth

• Hybrid work arrangement combining office and remote options for optimal work-life balance.
• Exclusive BlueRock public holidays for additional time off.
• Complimentary weekly lunches and engaging social events including a social club with outings.
• Headquarters in the CBD with modern facilities.
• Mentoring and coaching from industry experts.
• Abundant internal opportunities for career advancement and promotions.
• Supportive, diverse culture emphasizing meaningful work, wellbeing, and enjoyment.
• Wellbeing perks such as gym allowances and 24/7 access to medical, safety, and support services via Sonder.